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How to Use Facebook Ads to Grow your Enrollment

Highly Targeted Advertising

Parents are particularly avid users of Facebook, and moms lead the way – checking in an average of five times every day, more than any other demographic.  And, according to the latest Arbitron research, Facebook is the number one tool that moms choose to connect with brands.  

As a result, Facebook is a very effective place to advertise your childcare center.  Since you probably only need to reach a tiny fraction of the network’s 1 billion worldwide users, Facebook has a variety of tools to help you target exactly the demographic of your potential customers.  As an added benefit of using our service, WatchMeGrow has content that you can use in your campaign.

Getting Started is Easy

If you are a franchise owner, it’s possible that your brand marketing team may have a Facebook plan that’s ready to implement.  If so, that’s a great place to start.  

If you’re an independent school or there isn’t a template to follow, start with our simple, step-by-step process.

3 Tips for Supercharging Your Facebook Marketing Efforts

  1. Upload Videos to Your Facebook Page
    Uploaded videos (as opposed to links to YouTube) are popular with both Facebook users and their all-important algorithm that helps to determine how many times your content is viewed.  Consider adding short video clips to highlight a special celebration or even a lesson in progress.  Parents love to see what’s happening at school. In addition, WatchMeGrow can provide you with our animated video to share and remind parents about your commitment to safety and security. Contact us to find out how.

  2. Promote Your Posts
    By using the social network's paid advertising platform, you have the ability to reach many more people within a budget you choose. Promoted posts are posts you pay a small fee to put in the news feeds of people who don't currently like your page, but fit your target audience. With even a very small budget, promoted posts can go a long way toward getting attention from your target audience.

  3. Run Facebook Ads
    Creating Facebook ads is easier than you may think. Using the site’s simple self-service platform, you can choose from several templates to create ads that will send users to your website, where you can deliver even more information.  You’re able to precisely target who will see your ad by selecting the zip codes, age range and other demographics of the people you wish to reach. Click here to get started.

Start with a WatchMeGrow Video to Show Off Your Commitment to Transparency

These ads are also a great place to partner with WatchMeGrow to create engaging content.  As a WatchMeGrow center, you can also use our explainer video as part of your ad, giving you the benefits of a video ad without any of the cost.   

Contact us at support@watchmegrow.com to request the video file, or additional content that you can use in your Facebook campaigns.  

For more information about Facebook advertising, visit the Facebook For Business page.