The Big Picture

Improving the Childcare Experience with the Power of Streaming Video

How to Use Facebook Ads to Grow your Enrollment

Parents are particularly avid users of Facebook, and moms lead the way – checking in an average of five times every day, more than any other demographic.  And, according to the latest Arbitron research, Facebook is the number one tool that moms choose to connect with local business. 

Getting Started is Easy

If you are a franchise owner, it’s possible that your brand marketing team may have a Facebook plan that’s ready to implement.  If so, that’s a great place to start.  

If you’re an independent school or there isn’t a template to follow, start with our simple, step-by-step process.

3 Tips for Supercharging Your Facebook Marketing Efforts

  1. Upload Videos to Your Facebook Page
    Uploaded videos (as opposed to links to YouTube) are popular with both Facebook users and their all-important algorithm that helps to determine how many times your content is viewed.  Consider adding short video clips to highlight a special celebration or even a lesson in progress.  Parents love to see what’s happening at school. In addition, WatchMeGrow can provide you with our animated video to share and remind parents about your commitment to safety and security. Contact us to find out how.

  2. Promote Your Posts
    By using the social network's paid advertising platform, you have the ability to reach many more people within a budget you choose. Promoted posts are posts you pay a small fee to put in the news feeds of people who don't currently like your page, but fit your target audience. With even a very small budget, promoted posts can go a long way toward getting attention from your target audience.

  3. Run Facebook Ads
    Creating Facebook ads is easier than you may think. Using the site’s simple self-service platform, you can choose from several templates to create ads that will send users to your website, where you can deliver even more information.  You’re able to precisely target who will see your ad by selecting the zip codes, age range and other demographics of the people you wish to reach. Click here to get started.

Use Resources from our Marketing Toolkit

Our toolkit is full of downloadable elements you can use to be sure your market knows you offer WatchMeGrow streaming video. 

Artwork for Facebook

We offer a range of professionally designed art you can use in posts and ads on Facebook. Download them here. 

Animated Video for Facebook

As a WatchMeGrow center, you can also use our explainer video as part of your Facebook ad, giving you the benefits of a video ad without any of the cost.

For more information about Facebook advertising, visit the Facebook For Business page.

Categories

Favorite Posts

Related Posts

Getting the Enrollment: Close the Sale without Being “Salesy”

Enrolling a new family at your school is wonderful. You're growing your business sharing what you love. But it's not always comfortable selling yourself. Here are 3 non-salesy sales techniques to accomplish just that.

Read More »

School Security: The Added Value of Your WatchMeGrow System

WatchMeGrow offers all the functionality of a high-end security camera system within your system to help run your business better and more safely.

Read More »

Top 5 Resolutions for Your Childcare Business

As a small business owner, you likely approach each new year with an eye towards growth. We’ve compiled a list of resolutions for your business to bring in this year with a clear mind and a fresh focus on growth.

Read More »

Turn “I’ll think about it” into “When can we start!”

Your lobby makes a great first impression with every touring family that comes through your doors. Add this beautiful poster to market your streaming video-and it's free!

Read More »

3 Ways to Wow Families and Increase Retention

Recruiting new families is not the only way to grow your business. Each enrolled family you can retain for the long term means more profit for your bottom line. We've got three easy ways to delight them and help them want to stay.

Read More »

Got great teachers? Retain them for the long term

Retaining your best staff is the key to building success. If you have a strong team of superstar teachers, use these tactics to keep them for the long term.

Read More »

Grow Enrollments with Our Marketing Toolkit

We’ve developed a complete marketing toolkit to help you make the most of your investment in WatchMeGrow and start adding enrollments from day one.

Read More »

How to Build a Team that Values Punctuality

Punctuality is a valuable trait that helps your business run better and increases your bottom line. Try these steps to build a team that is on time , all the time.

Read More »

When a Touring Family Says “No Thank You”

In any sales situation, having a plan for what to do if your service is declined can make it easier to handle. And it can give you productive ways to win their business in the future.

Read More »

Must-Ask Interview Questions When Hiring Teachers

We've compiled some topics for staff interviews that can help align your school's goals with those of your prospective new teacher.

Read More »

Your School’s Guide to Millennial Parents

You’ve read about them, you’ve met them, you might even be one of them. Millennial parents are one of the most studied and storied groups of consumers in history. And they are your primary customers.

Read More »

Know the Questions to Ask: Prevent Unsecured Streaming Video in your School

How secure is the streaming video you have or that you’re considering installing at your school? This school in North Carolina unknowingly used a system that was not secure, and the results are incredibly concerning for the families and for the business.

Read More »

Camera System Rescue: Save when you Switch

More than 25% of schools that offer WatchMeGrow today started with a different camera system. If you're considering a switch, we can help you save costs by re-using much of the equipment you already have.

Read More »

5 Things You Won't Have to do Tomorrow

Each day you may take on the role of manager, marketer, HR, cook, driver, teacher and more. Leave the role of software developer and technical support to us.

Read More »

Give your Families the HD Experience

Looking for an opportunity to impress families enrolled in your school? WatchMeGrow IP is secure streaming video that is faster and sharper -exactly the viewing experience modern families have come to expect.

Read More »