The Big Picture

Improving the Childcare Experience with the Power of Streaming Video

thumbnail image for blog post: 3 Ways to Wow Families and Increase Retention

3 Ways to Wow Families and Increase Retention

WatchMeGrow is a great sales tool, it helps convert tours for thousands of schools that use it every day. We know this because more than 80% of surveyed families report that it’s among the top three reasons they enroll in their preschool or childcare center.

But did you know that it can also cement long-term relationships with your enrolled families? It is an expensive process to recruit new families to your school and each family you retain for the long term means more profit for your bottom line.

Connected families are happy families. Try these ideas to boost retention at your school:

 

Make a date with class parents.

Send a note home inviting parents in a classroom to log in at a specified time and watch a special event in the classroom. A song in American Sign Language is an adorable “performance” for your class to present to parents happily watching from their offices. Are your children working on a new art project together? Invite parents to check it out when the children are working.

 

Get personal.

Empower your teaching staff to connect one-on-one with a parent when they see a need. For example, if a new student has made great strides in overcoming separation anxiety, ask the parents to log in from the parking lot of your school to watch them being a social butterfly right after drop off. It’s a wonderful send-off for mom or dad. Or, let a parent know what time you’ll be on the playground so that they can log in to see their child master the climbing bars.

 

Get social.

Use your social media channels: Facebook, Instagram, Twitter and anywhere else your school has a presence to periodically tell parents that there is something fantastic happening in the classroom. For example, if the kids in the 3’s room are learning to cook--post that with a photo and ask parents in the classroom to log onto WatchMeGrow and watch it live. Parents of children in the school will love it, and parents of children who are not enrolled will wish that they were.

 

Retention is a commonly overlooked strategy for growing business. You worked hard to get your customers, keeping them will keep your business more profitable.

 

If you don’t have it yet, find out how easy and affordable it is to offer WatchMeGrow at your school.