The Big Picture

Improving the Childcare Experience with the Power of Streaming Video

Don't Lose That Loving Feeling: Re-engage Families to Grow your Business

When a family enrolls in your childcare center, they are excited about all you have to offer: your excellent teachers, impressive curriculum, and streaming video. Like many of life’s relationships, as time passes those things can lose their shimmer.

There are many ways to reignite this flame in your childcare center families, and keep your investment in WatchMeGrow in the headlines. Consider the following tips to captivate your customers’ attention on your streaming video service:

  • Invite parents to log in for a special event. Exciting things happen in your center all the time. For working parents, it can be devastating to have to miss out on those activities, but remind them that they don’t have to be left out. Tell families when these events are taking place and encourage them to log in to see the fun. For example, schedule a Halloween parade at 10:30 a.m. for the entire center and ask parents to use WatchMeGrow to log in and see their little monsters having a blast!

  • Ask your staff to help. The teachers plan fun activities during the day and parents can watch how children interact with those learning experiences. Ask them to regularly tell classroom parents what fun things are happening and invite them to check it out with WatchMeGrow.  Have a teacher send a secure photo of a child to the parent with a message of “Check me out on WatchMeGrow, Mom!” Whether mom logs in or not, she is still reminded that her child is special, well-cared for, and in the best environment she can be.

  • Tell parents about what’s new with WatchMeGrow. The WatchMeGrow mobile app is free and available in iTunes and Google Play. It allows parents to safely watch on the go. And, like all online accounts, changing WatchMeGrow passwords annually is a sound security practice for their accounts. Send an email reminder to your families to show that you are putting security first.

Parents may forget that WatchMeGrow can go beyond simply checking in to confirm their child is safe. These reminders to parents will surely help to re-engage them, whether they are new or veteran families in your center.

 

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